A word from ROOTi's founder:

Hello, I am Michal Melamed.

Before starting ROOTi, I worked at several large retail companies.

As the mother of four children, I try my best to help them discover their inner strengths that will allow them to thrive in the world. I try to educate them so that they can handle life's challenges and treat others with the highest respect.

Through this, I began to realize that people with challenges face many difficulties in the modern world, and that’s when I decided to establish ROOTi. I believe very strongly that, slowly and gradually, we will be able to make the world a better, brighter place.